Meet Memo, the Marie Kondo of Fitness
In a cluttered world of boutique fitness studios and high-end gear, Guillermo Piñeda Morales reminds us that we don’t need much to be our best.
Video byLindsay Crouse, Nayeema Raza, Taige Jensen and Max Cantor
FeaturingGuillermo Piñeda Morales
Memo is a minimalist, so we’ll keep this short. In the Video Op-Ed above, we trail Guillermo Piñeda Morales, a.k.a. Memo. He clocked a 2:28:42 at this year’s Boston Marathon. At age 46, that places him in the top 10 marathon runners for his age group globally. That’s very fast.
The American fitness industry is worth $30 billion, but Memo’s not in on the trend. He won’t pop up in your Instagram #fitspo feed and you won’t get a glimpse of him at your gym. But if you have a resolution to run a marathon sometime, Memo will likely be whizzing past you. This Sunday, he’ll be running the New York City Marathon, bib #477. You can track him on the marathon’s official app.
What’s Memo’s trick? Well, you can find that in the video. But it’s far simpler and cheaper than anything else out there.
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